Why a Manual Sells for 10x What a Book Does
A book and a manual can be the exact same knowledge — priced completely differently. Here’s what changing the packaging taught me about pricing what you know.
Nobody Was Teaching This Yet (So I Had to Learn It the Hard Way)
“I just muddled through it myself” feels like a reason not to teach what you know. It’s actually the opposite.
The Trick to Starting With Zero Audience: Write for Someone Else’s Platform
“Build an audience first” is true, and it’s also completely useless the day you’re actually starting from nothing. Here’s the real trick I used decades ago, before anyone had heard of me.
Why Would Anyone Pay To Learn What I Already Know?
You’ve spent years getting good at something — and it probably doesn’t feel special to you anymore. That’s exactly why it might be worth money to someone else.